Cheers to Haptic Sensations and Alcohol Consumption: How Glassware Weight Impacts Perceived Intoxication and Positive Emotions

People often consume alcohol as a means of emotional control. More specifically, people frequently consume alcohol to enhance positive feelings (e.g., happiness) and reduce negative feelings (e.g., stress, tension). The results of two field studies and one laboratory study showed that holding the volume of alcohol consumed constant and varying the haptic (i.e., weight) sensations individuals experience during consumption can influence these emotional responses and also perceived intoxication. Specifically, we manipulated haptic weight sensations by varying the weight of the cup/container (e.g., champagne flute) alcohol was consumed from and showed that consuming champagne from lighter (vs. heavier) flutes leads to enhanced positive feelings, reduced negative feelings, and increased perceived intoxication

Celebrity endorser attractiveness, visual attention, and implications for ad attitudes and brand evaluations: A replication and extension

A PLS-SEM analysis based on eye tracking and survey data showed that attitudes toward the ad for print advertisements fully mediated the relationship between evaluations of endorser attractiveness and brand attitudes. Further, visual attention to the endorser influenced endorser attractiveness for one ad and ad attitudes for a second ad

Cultura digital: experiências realizadas na Escola Municipal Santa Terezinha na disciplina de Artes e de forma interdisciplinar

TCC(especialização) - Universidade Federal de Santa Catarina. Centro de Ciências da Educação. Departamento de Metodologia de Ensino. Educação na Cultura Digital.Este trabalho apresenta diversas atividades desenvolvidas em sala de aula e na escola com uso das tecnologias digitais de informação e comunicação. Atividades essas, que foram desenvolvidas em sua grande parte nas aulas das disciplinas de Artes e Geografia, entretanto, também foram desenvolvidas atividades e projetos com a participação dos demais professores que fazem parte do quadro de profissionais da Escola Municipal Santa Terezinha de Faxinal dos Guedes, estado de Santa Catarina

The Role of Construal Levels and Social Goodwill

Costa Pinto, D., Borges, A., Maurer Herter, M., & Boto Ferreira, M. (2020). Reducing Ingroup Bias in Ethical Consumption: The Role of Construal Levels and Social Goodwill. Business Ethics Quarterly, 30(1), 31-63. https://doi.org/10.1017/beq.2019.25Business ethics research has long been interested in understanding the conditions under which ethical consumption is consistent versus context-dependent. Extant research suggests that many consumers fail to make consistent ethical consumption decisions and tend to engage in ethical decisions associated with ingroup (vs. outgroup) identity cues. To fill this gap, four experiments examine how construal levels moderate the influence of ingroup versus outgroup identity cues in ethical consumption. The studies support the contention that when consumers use concrete construal to process information, they will focus on ingroup cues and make ethical consumption decisions that are aligned with ingroup biases. However, when consumers use abstract construal, they will act more consistently with their inner goals rather than focusing on ingroup and outgroup cues. Social goodwill, which indicates desires to give back to society, is identified as mediating the effects. The findings have important implications for ethical consumption and social influence literature.authorsversionpublishe

How service seasons the experience: Measuring hospitality servicescapes

Hospitalityservicescapes incorporate physical complexity and social interaction. These two features are often measured separately but rarely measured together in attempts to uncover consumer perceptions within these settings. A psychometric scale developed within the restaurant setting shows a five-dimensional structure for capturing the personality of a hospitality setting. In contrast to attribute-based measures, this measurement approach highlights the importance of service interactions in shaping consumer perceptions. The items proposed account for the dynamism of the setting including the heterogeneity possible due to high service levels. The scale indicates how certain consumer perceptions, as outlined in the dimensions of the proposed scale, are likely to influence consumer outcome behaviors. Managerially, the scale provides a more precise understanding of consumer perceptions within restaurants. As such, the scale can serve as an interesting positioning tool as well a method to evaluate consumer perceptions of restaurants

How Construal Level and Goal Pursuit Shape Health Message Effectiveness on Cessation Behaviors

Herter, M. M., Borges, A., Pinto, D. C., Ferreira, M. B., & Mattila, A. S. (2022). Using Mindsets to Boost Health: How Construal Level and Goal Pursuit Shape Health Message Effectiveness on Cessation Behaviors. European Journal Of Marketing. https://doi.org/10.1108/EJM-04-2020-0290. Funding: This paper received partial support from the Management of Information Research Center (MagIC), project UIDB/04152/2020.ABSTRACT Purpose: The current research examines how construal level shapes the effectiveness of rational (vs. emotional) messages for inducing cessation behaviors. Concrete mindsets foster self-improvement goals, while abstract mindsets boost self-relevance goals. Design/methodology/approach: In four studies, this research examines the moderating role of construal level on health messages and the underlying mechanism of goal pursuit. Findings: Results demonstrate that concrete (vs. abstract) mindsets increase consumers’ intent to engage in cessation behaviors when exposed to rational (vs. emotional) messages. Consistent with our theorizing, we found that self-improvement goals underlie the effects for concrete mindsets, while self-relevance goals mediate the effects for abstract mindsets. Research limitations/implications: The reported effects are limited to health messages focusing on cessation behaviors. Practical implications: This research can help public policymakers to design more effective health messages to foster specific cessation behaviors – quitting smoking and reducing drinking – focusing on concrete (vs. abstract) mindsets and rational (vs. emotional) messages. Originality/value: Our investigation highlights construal level as an important moderator for message appeals (rational vs. emotional) on cessation behaviors, along with the underlying mechanism of goal pursuit, thus contributing to health marketing literature.authorsversionepub_ahead_of_prin

DELIMITAÇÃO DO CAMPO DO CONHECIMENTO CIENTÍFICO RELACIONADO AOS SABERES DOCENTES QUE CONSTITUEM A IDENTIDADE PROFISSIONAL DE PROFESSORES NÃO ESPECIALISTAS EM MÚSICA

The article aims to delimit the field of scientific knowledge related to teaching knowledge that constitutes the professional identity of non-specialist music teachers, seeking to understand its implications for teaching work. Therefore, through qualitative research, we conducted a discussion on the state of knowledge and a theoretical study related to teaching knowledge and the teacher's professional identity (TARDIF, 2002; GAUTHIER, 2013; PIMENTA, 2005), we constituted our empirical material in the journals Scielo, ABEM and BDTD, and we are guided by Bardin for content analysis. The results pointed to the need for planning/development of training activities based on the construction of pedagogical-musical knowledge necessary for the teaching work of the teacher who teaches music at school.El artículo tiene como objetivo delimitar el campo del conocimiento científico relacionado con el saber docente que constituye la identidad profesional de los profesores de música no especialistas, buscando comprender sus implicaciones para el trabajo docente. Por lo tanto, a través de la investigación cualitativa, realizamos una discusión sobre el estado del conocimiento y un estudio teórico relacionado con el saber docente y la identidad profesional del docente (TARDIF, 2002; GAUTHIER, 2013; PIMENTA, 2005), constituimos nuestro material empírico en las revistas Scielo, ABEM y BDTD, y nos guiamos por Bardin para el análisis de contenido. Los resultados apuntaron para la necesidad de planificación/desarrollo de actividades formativas a partir de la construcción de saberes pedagógicomusicales necesarios para la labor docente del profesor que enseña música en la escuela.O artigo tem por objetivo delimitar o campo do conhecimento científico relacionado aos saberes docentes que constituem à identidade profissional de professores não especialistas em música, buscando compreender suas implicações no trabalho docente. Para tanto, por meio da pesquisa qualitativa, realizamos uma discussão sobre estado do conhecimento e um estudo teórico relacionado aos saberes docentes e a identidade profissional do professor (TARDIF, 2002; GAUTHIER, 2013; PIMENTA, 2005), constituímos nosso material empírico nos periódicos Scielo, ABEM e BDTD, e nos orientamos em Bardin para a análise de conteúdo. Os resultados apontaram para a necessidade do planejamento/desenvolvimento de atividades formativas pautadas na construção de saberes pedagógico-musicais necessários ao trabalho docente do professor que ensina música na escola

COMPARAÇÃO DE MÉTODOS DE CLASSIFICAÇÃO PARA O MAPEAMENTO DA COBERTURA DA TERRA NO SETOR NORTE DA ILHA DO MARANHÃO: Classification methods comparison for the mapping of the land cover in the North sector of the Maranhão Island

The coastal extends from the coastal plains to the coastal plains to the outer rim of the continental shelves. The GEOBIA (Geographic Object-Based Image Analysis) is an effective method for analyzing high-resolution images, including photointerpretation and classification of landscape features. Thus, the present study has as main objective to compare the method of pixel to pixel supervised classification with the GEOBIA method for the mapping of the land cover in the North sector of the Island of Maranhão. The supervised classification method consists of prior knowledge of some areas in which one wishes to work, which allows for reliable training samples. The classifier algorithm used was the Maximum Likelihood Classification. The Supervised Classification method showed a Kappa value of 0.8469, Global Accuracy of 0.8950 and Kappa Variance of 0.0009295. For GEOBIA it presented a Kappa value of 0.9410, Global Accuracy of 0.9600 and Kappa Variance of 0.0004075. Remote sensing proves extremely efficient in land use and occupation surveys. The results of the Supervised Classification method, despite their limitations, showed satisfactory results when compared to the results of the GEOBIA method, which makes interesting its application for mapping initiatives in several Brazilian municipalities.A zona costeira se estende das planícies costeiras até a borda externa das plataformas continentais. A GEOBIA (Geographic Object-Based Image Analysis) é um método eficaz na análise de imagens de alta resolução, incluindo fotointerpretação e classificação de características da paisagem. O método de classificação supervisionada consiste em um conhecimento prévio de algumas áreas a serem estudadas, o que permite amostras de confiáveis. Assim, o presente estudo tem como objetivo principal comparar o método de classificação supervisionada pixel a pixel com o método de GEOBIA, buscando o mapeamento da cobertura da terra no setor Norte da Ilha do Maranhão. O algoritmo classificador utilizado foi o Maximum Likelihood Classification. O método de Classificação Supervisionada apresentou um valor de Kappa de 0,8469, Exatidão Global de 0,8950 e Variância Kappa de 0,0009295. Para a GEOBIA apresentou um valor de Kappa de 0,9410, Exatidão Global de 0,9600 e Variância Kappa de 0,0004075. O sensoriamento remoto se mostra extremamente eficiente em pesquisas relacionadas ao uso e ocupação da terra. Os resultados do método da Classificação Supervisionada, apesar de suas limitações, mostraram resultados satisfatórios quando comparados com os resultados do método da GEOBIA, o que torna interessante sua aplicação para iniciativas de mapeamento em diversos municípios brasileiros

Destruição ambiental e desigualdade social: dois lados do mesmo processo de desenvolvimento capitalista

The purpose of this essay is to reflect on two faces of the same contradiction in the contemporary world: the issue of environmental destruction as well as the understanding of social inequality and how the two themes are embraced and inseparable. Since the first discussions about the environment, in the 1970s, inequality was already a fundamental issue. The phenomenon of ongoing environmental destruction goes hand in hand with social inequality and the global phenomenon of poverty. Poor populations are most affected by the destructive production of current capitalist development. This phenomenon is revealed in several ways: the lack of basic sanitation, the absence of drinking water, the “food crisis”, in addition to the poor population living in areas at greatest risk. Therefore, the fight against social inequality also depends on the conservation of the environment. The handling of both problems depends on new ethical, political and economic relations, which develop within the scope of building a new sociability beyond the current absolute domain of capital's interests.El objetivo de este ensayo es reflexionar sobre dos caras de la misma contradicción del mundo contemporáneo: la cuestión de la destrucción del medio ambiente, así como la comprensión de la desigualdad social y cómo los dos temas son abrazados e inseparables. Desde las primeras discusiones sobre el medio ambiente, en la década de 1970, la desigualdad ya era un tema fundamental. El fenómeno de la destrucción ambiental en curso va de la mano con la desigualdad social y el fenómeno global de la pobreza. Las poblaciones pobres son las más afectadas por la producción destructiva del desarrollo capitalista actual. Este fenómeno se revela de varias maneras: la falta de saneamiento básico, la falta de agua potable, la "crisis alimentaria", además de la población pobre que vive en las zonas de mayor riesgo. Por lo tanto, la lucha contra la desigualdad social también depende de la conservación del medio ambiente. El manejo de ambos problemas depende de nuevas relaciones éticas, políticas y económicas, que se desarrollan dentro del alcance de la construcción de una nueva sociabilidad más allá del dominio absoluto actual de los intereses del capital.O objetivo desse ensaio é refletir sobre duas faces da mesma contradição do mundo contemporâneo: a questão da destruição ambiental bem como a compreensão da desigualdade social e como os dois temas são imbricados e inseparáveis. Desde as primeiras discussões sobre meio ambiente, nos anos 1970, a desigualdade já era colocada como questão fundamental. O fenômeno da destruição ambiental em curso anda de mãos dadas com a desigualdade social e o fenômeno global da pobreza. As populações pobres são as mais afetadas pela produção destrutiva do atual desenvolvimento capitalista. Esse fenômeno se revela de várias formas: na falta de saneamento básico, ausência de água potável, “crise dos alimentos”, além da população pobre habitar áreas de maior risco. Portanto, o combate à desigualdade social depende também da conservação do meio ambiente. O encaminhamento de ambos problemas dependem de novas relações éticas, políticas e econômicas, que se desenvolva no âmbito da construção de uma nova sociabilidade para além do domínio absoluto atual dos interesses do capital

Shrinkage stress and elastic modulus assessment of bulk-fill composites

Bulk-fill composites were introduced in dentistry to accelerate clinical procedures while providing adequate outcomes. Concerns regarding the use of bigger composite increments rely on the polymerization shrinkage and shrinkage stress, which may generate gaps on the adhesive interface and result in a reduced success rate. Objective: To evaluate the polymerization shrinkage stress of different bulk-fill resin composites and their elastic modulus. Materials and Methods: Fourteen specimens were made for each of the nine different resin composites (seven with 12 mm3 and seven with 24 mm3): Surefill SDR flow (SDR), X-tra Base (XB), Filtek Bulk Fill Flowable (FBF), Filtek Z350XT Flow (Z3F); Tetric Evo Ceram Bulk Fill (TBF), X-tra Fil (XF), Filtek Bulk Fill (FBP), Admira Xtra Fusion (ADM) and Filtek Z350 XT (Z3XT). Linear shrinkage stress was evaluated for 300 s with the aid of a linear shrinkage device adapted to a Universal Testing Machine. For each composite group, seven additional specimens (2x2x25 mm) were made and Young’s modulus was evaluated with a 3-point bending device adapted in a Universal Testing Machine with 0.5 mm/min crosshead speed and 50 KgF loading cell. Results: For 12 mm3 specimens, three-way ANOVA showed that only SDR and TBF generated lower stress after 20 s. Considering 300 s, TBF, SDR, and XF generated the lowest stress, followed by ADM, FBP, XB, and FBF, which were similar to Z3XT. Z3F generated the highest stress values for all time points. Considering 24 mm3 specimens after 20 s, all bulk fill composites generated lower stress than Z3XT, except XB. After 300 s, SDR, FBP, and ADM generated the lowest stress, followed by TBF and XF. For elastic modulus, one-way ANOVA showed that FBF, SDR, Z3F, and ADM presented the lowest values, followed by XB and TBF. FBP, Z3XT, and XF presented the highest elastic modulus among the evaluated composites. Conclusions: Bulk-fill resin composites presented equal to lower shrinkage stress generation when compared to conventional composites, especially when bigger increments were evaluated. Bulk-fill composites showed a wide range of elastic modulus values, but usually similar to “regular” composites